Apr 29, 2024  
NCU Catalog - December 2017 
    
NCU Catalog - December 2017 [ARCHIVED CATALOG]

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MKT-5002 - Customer Relationship Management

Semester Credits: 3 Weeks: 8

This course examines the consequences of initiating, developing, and maintaining a customer relationship management strategy and analyzes the impact of profitable, long term customer relationships.



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