Apr 29, 2024  
NCU Catalog - December 2017 
    
NCU Catalog - December 2017 [ARCHIVED CATALOG]

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MKT-7101 - Brand and Product Management

Semester Credits: 3 Weeks: 8

This course incorporates product and brand strategies into a comprehensive management platform for understanding how to create the best marketing plans using an optimal marketing mix. Brand development focuses on image and equity coupled with product management. Creating new concepts and constructs requires best practices and a balance between plan requirements and brand needs in order to develop optimal marketing results.



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