Apr 29, 2024  
NCU Catalog - December 2017 
    
NCU Catalog - December 2017 [ARCHIVED CATALOG]

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MHA-5008 - Healthcare Strategic Management & Marketing

Semester Credits: 3 Weeks: 8

In this course explores the history, perspectives, concepts, process and role of marketing in the healthcare industry – particularly the health services delivery setting. You will evaluate key marketing concepts and their impact relative to the facilitation of communicating the availability of health related products and services.



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