ENT-5001 - Strategic Market Assessments

Semester Credits: 3 Weeks: 8

In this course, students will learn how to identify and analyze the various internal and external factors which impact the development of effective marketing strategy in both the domestic and global marketplace. This will include but not be limited to governmental, business, technological, and political challenges and opportunities that exist when operating within emerging national and international markets. The roles of history and tradition are also explored in light of their potential impact on various emerging market economies. The course will require the student to delve into advanced exploration of current topics, marketing of innovations and early stage technologies, the entrepreneurial dimensions of market research and analysis, intellectual property protection and management, and other potential new market plan related topics. Finally, students will utilize current business case studies to demonstrate “real world application” of the concepts discovered in this course to develop a strategic marketing plan for an existing or prospective business enterprise.