NCU Catalog - April 2018 
    
    Oct 19, 2021  
NCU Catalog - April 2018 [ARCHIVED CATALOG]

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IB-5013 - International Marketing

Semester Credits: 3 Weeks: 8

This course examines the issues involved in entering global markets and conducting marketing activities. Specific issues include evaluating opportunities in foreign markets, developing and adapting marketing strategies to specific national market’s needs, and coordinating strategies across markets. Students will diagnose the real-world experiences of global corporations using case studies and up-to-date knowledge from the textbook and relevant Internet resources.



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