Dec 21, 2024  
NCU Catalog - April 2018 
    
NCU Catalog - April 2018 [ARCHIVED CATALOG]

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MKT-5003 - Advertising and Promotion

Semester Credits: 3 Weeks: 8

Students in this course will examine the creative and strategic process of advertising and promotion. The emphasis is on current practices and research in advertising and promotion, focusing on consumer behavior theories. Students will examine advertising and promotion methods and the ethical practices of designing, developing, and implementing an integrated marketing communication program. Students will also evaluate the challenges and opportunities of advertising and promotion in a global environment.



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