Dec 08, 2025  
NCU Catalog - April 2018 
    
NCU Catalog - April 2018 [ARCHIVED CATALOG]

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MKT-7003 - Integrated Marketing Communication

Semester Credits: 3 Weeks: 8

This course focuses on the effective use of integrated marketing communications (IMC) programs and processes. Students will analyze the elements of integrated marketing communication including the trends, technology, and other macro-environmental issues impacting marketing communication.



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