NCU Catalog - April 2018 
    
    Jul 31, 2021  
NCU Catalog - April 2018 [ARCHIVED CATALOG]

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MKT-7101 - Brand and Product Management

Semester Credits: 3 Weeks: 8

This doctoral-level course incorporates product and brand strategies into a comprehensive management platform for understanding how to create the best marketing plans using an optimal marketing mix. Brand development focuses on image and equity coupled with product management. Creating new concepts and constructs requires best practices and a balance between plan requirements and brand needs in order to develop optimal marketing results.



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