NCU Catalog - April 2018 
    
    Jan 31, 2023  
NCU Catalog - April 2018 [ARCHIVED CATALOG]

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SM-5010 - Marketing in Athletics

Semester Credits: 3 Weeks: 8

In this course, student will learn how the dynamics of marketing and consumer behavior apply to sports organizations is essential for those who desire to become professionals within interscholastic athletics. Beginning with an overview of basic marketing theories and concepts, Students will gain insight into the ethics of sport marketing, fundraising, and sponsorship while analyzing leagues, teams, and events. Students will apply this insight by developing a marketing plan for an athletic program.



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