GBM-5003 - Global Marketing Management

Semester Credits: 3 Weeks: 8

In this course you will examine the issues involved in entering global markets and conducting marketing activities. Specific issues include evaluating opportunities in foreign markets, developing and adapting marketing strategies to specific national market’s needs, and coordinating strategies across markets. Students will diagnose the real-world experiences of global corporations using case studies and up-to-date knowledge from relevant resources.