GBM-7004 - Global Marketing Management

Semester Credits: 3 Weeks: 8

In this course you will examine specific issues of social and cultural environments in the context of global marketing. Global marketing research and product launches are differentiated when entering global markets and when conducting marketing operations globally as opposed to domestically. Attention is focused on complex problem-solving techniques through an examination of culture and customer differences in different parts of the world. The purpose of this course is also to provide a new learning experience for global marketing professionals who need new methods to develop product design, implement global branding, and plan strategies throughout the world. Students will be assessed their critical thinking and practical applications through research-oriented assignments.