Apr 20, 2024  
NCU Catalog - April 2021 
    
NCU Catalog - April 2021 [ARCHIVED CATALOG]

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MBA-5150 - Innovation and Marketing

Semester Credits: 3 Weeks: 8

In this course, you will investigate and assess strategies for innovation and the introduction of new ideas, products, and technologies to market. You will practice assessing their customers’ needs and tailoring strategies and tactics accordingly. This course provides an integrative approach to marketing and innovation utilizing business analytics, supply chain, operations, economics, and financial management. You will set marketing goals and produce marketing plans to reach those goals and measure their progress. You will examine ethical, social, and legal aspects such as marketing to minors and false or deceptive practices.



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