MKT-3000 - Introduction to Marketing

Semester Credits: 3 Weeks: 8

Marketing is the extension of an organization’s philosophy and guiding principles for interacting with customers, competitors, collaborators, and the environment. In this course, you will learn the fundamental marketing concepts, models and techniques for meeting customers’ needs while also considering the relationship between profitability and sustainability. You will also consider how the continued evolution of technology and globalization may impact the role of marketing for businesses.