MKT-7024 - Strategic Marketing Communication

Semester Credits: 3 Weeks: 8

In this course you will focus on the effective formulation of strategic integrated marketing communication (IMC) programs and processes covering areas such as, but not limited to; the social media as an IMC tool in conjunction with the seminal use of advertising, promotion, public relations. You will develop dynamic strategic marketing communications by analyzing the elements and impact of integrated marketing communication including current trends, technology, and other macro-environmental issues.