Apr 24, 2024  
NCU Catalog - April 2021 
    
NCU Catalog - April 2021 [ARCHIVED CATALOG]

Add to My Favorites (opens a new window)

MKT-7025 - Global Product Strategy

Semester Credits: 3 Weeks: 8

In this course you will incorporate product and brand strategies into a comprehensive management platform and will gain an understanding of how to create the best marketing plans using an optimal marketing mix. Brand development focuses on image and equity coupled with product management. Creating new concepts and constructs requires best practices and a balance between strategic marketing plan requirements and brand needs in order to develop optimal marketing results.



Add to My Favorites (opens a new window)