Dec 26, 2024  
National University Volume 86B-2 Catalog - April 2024 
    
National University Volume 86B-2 Catalog - April 2024 [ARCHIVED CATALOG]

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MKT-7023 - Marketing Science

Semester Credits: 3 Weeks: 8

In this course you will explore the emerging role of data, machine learning, and artificial intelligence on the modern marketing manager. The emerging fourth industrial revolution (4IR) is expanding greatly as a result of platform technologies. As such, the marketing manager needs to become more scientific from a data science perspective, when evaluating and implementing strategic planning and tactical execution imperatives, in the ever changing global marketplaces. This course will include the analysis of the interaction of technical, business, and human aspects of the trend toward personalized marketing driven by biometric focused  artificial intelligence. In addition, the cultural, diversity, ethical, and legal responsibilities of emerging marketing managers will be examined.



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