May 06, 2024  
NCU Catalog - June 2017 (Amended) 
    
NCU Catalog - June 2017 (Amended) [ARCHIVED CATALOG]

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MGT-7002 - Marketing Management

Semester Credits: 3 Weeks: 8
We examine the comprehension, evaluation, and synthesis of concepts that are the underlying foundation of marketing theory built around environmental research, marketing strategy differentiation, the product life cycle, segmentation strategies, the marketing mix (4 P’s), and the new product cycle.



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