Apr 25, 2024  
NCU Catalog - June 2017 (Amended) 
    
NCU Catalog - June 2017 (Amended) [ARCHIVED CATALOG]

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MKT-7000 - Strategic Service Marketing

Semester Credits: 3 Weeks: 8
This course will prepare students in the understanding of service marketing theory. These concepts provide the foundation necessary to examine the components of formulating service dominant logic. Through investigative research, aspects of theory development are identified and new theories are formulated. The research work developed through this course is suitable for an initial concept paper, research study, or for journal publication in order to further prepare the doctoral student.



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