Mar 29, 2024  
NCU Catalog - June 2017 (Amended) 
    
NCU Catalog - June 2017 (Amended) [ARCHIVED CATALOG]

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MKT-7003 - Advertising and Promotion Strategies

Semester Credits: 3 Weeks: 8
This course focuses on the effective use of integrated marketing communications (IMC) programs and processes. Students will analyze the communications process, evaluate objectives and budgeting for promotional programs, explore creative strategies for planning and developing advertising, measure the effectiveness of promotional programs, and examine regulatory issues and the social, ethical, and economic aspects of advertising and promotion.



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