NCU Catalog - June 2017 (Amended) [ARCHIVED CATALOG]
Business Administration, Marketing Specialization (MKT), PhD
Doctor of Philosophy in Business Administration
Description of Program
The Doctor of Philosophy in Business (PhD-BA) program is a research-based program designed to prepare leaders for positions in the private and public sectors by enhancing knowledge and competencies appropriate to a leadership role in business, administration, and technology management. Upon completion of the PhD program, students are expected to have a broad knowledge in fields of business and technology management and an understanding of at least one specialized area of study. A Ph.D. requires original ideas about a specialized topic, as well as a high degree of methodological/scientific rigor (Nelson, & Coorough, 1994). As is traditional in higher education, a Ph.D. is only awarded for a piece of work that will actually make a difference to the theoretical context of the field the Ph.D. dissertation is a new contribution to the body of knowledge.
Develop business knowledge based on a synthesis of current theory
Communicate with diverse audiences about theories, applications, and perspectives
related to business
Evaluate business practices that positively impact society
Evaluate the relationship between the global environment and business decisions
Formulate solutions to problems identified in extant business research
Basis for Admissions
Admission to the Doctor of Philosophy in Business Administration program will be determined by the degree used to meet the basis for admission. In order to enter the doctoral program, applicants are required to have a conferred master’s degree from a regionally or nationally accredited academic institution. There are two options for entering the doctoral program in the School of Business and Technology Management.
- Direct Entry – Individuals may immediately begin the doctoral program through the DBA or PhD track with a previously completed master’s degree in one of the following:
- A generalized business area such as business management or business administration,
- Specialized business area (e.g. Master of Finance, Master of Human Resources Management) AND an undergraduate degree in business
- A previously completed master’s degree in any field AND an undergraduate in business.
- Evaluation Track – Individuals not meeting the direct entry requirements are required to take SKS-7001 - Doctoral Comprehensive Strategic Knowledge Studies as part of their degree plan.
Students in the Evaluation track will begin their degree plan with BUS -7101 Foundations for Doctoral Studies in Business followed by SKS-7001 - Doctoral Comprehensive Strategic Knowledge Studies and upon successful completion of SKS -7001 take the remaining courses in their degree plan.
Students who feel that they have the business background and knowledge are allowed to take a test-out exam that covers the major business areas. The student must score 70 or above on the exam and can be taken no later than two weeks prior to the beginning of SKS -7001 Comprehensive Strategic Knowledge Studies course. This can be discussed with your enrollment or academic and finance advisor.
Courses taken to satisfy the fundamental requirements may not be counted toward a specialization.
Students who complete at least 15 semester credit hours in a single area of specialization at NCU (not counting fundamental courses) may elect to have the specialization recorded on their transcript and diploma.
Admission to the Doctorate programs requires a master’s degree from an accredited institution.
The University may accept a maximum of 12 semester credit hours in transfer toward the doctoral degree for graduate coursework completed at an accredited college or university with a grade of “B” or better.
The PhD degree programs in business have the following graduation requirements:
- A minimum of 48 credit hours of graduate instruction must be completed through NCU
- Grade Point Average of 3.0 (letter grade of “B”) or higher
- Satisfactory completion of the PhD-BA Portfolio
- University Approval of Dissertation Manuscript and Oral Defense completed
- Submission of the approved final dissertation manuscript to the University Registrar, including the original unbound dissertation manuscript and an electronic copy
- Official documents on file for basis of admission: a conferred master’s degree from an accredited academic institution
- Official transcripts on file for all transfer credit hours accepted by the University
- All financial obligations to the University paid in full
All PhD students are required to demonstrate competency in these areas:
- Graduate-Level Research Methods Competency - PhD students are required to complete: BUS -7310 , BUS -7320 and BUS -7321 Or BUS -7310 , BUS -7330 and BUS -7331 at NCU.
- Graduate-Level Statistics Competency - PhD students are required to complete BUS -7200 Statistics II at NCU.
- Computer Competency - Doctoral students are required to have computer skills necessary for completing a dissertation. Students must be able to prepare documents using advanced word processing skills (e.g., creation of tables and figures, headers and footers, page breaks, tables of contents, hanging indents). Students must use computer programs for the statistical analysis of data (e.g., SAS). Students must produce a computer-based presentation (e.g., PowerPoint) for their dissertation oral examination.
Time to Completion
NCU allows 7 years to complete doctoral programs of 60 credits or less.
Normal time to completion for this program is 84 months.
Time to completion varies depending upon the pace in which a student completes courses and the number of transfer credits accepted. As most NCU students are working adults balancing educational, professional, and personal commitments, our academic and finance advisors will work with you to develop a program schedule that works best for your needs.
The normal time disclosed above reflects the experience of students who may have entered under different program requirements. In the quest for continuous improvement, academic leadership has revised the program to optimize curriculum and pace, facilitate student learning, and improve chances for success. Therefore, the program is now designed for students enrolling today to take advantage of these revised course structures, lengths, and schedules. New students following the preferred schedule designed by the Dean for this program, and applying no transfer credits, can expect to finish in as little as 45 months.
Faculty assists each NCU Doctoral student to reach this high goal through a systematic process leading to a high-quality completed dissertation. A PhD dissertation is a scholarly documentation of research that makes an original contribution to the field of study. This process requires care in choosing a topic, documenting its importance, planning the methodology, and conducting the research. These activities lead smoothly into the writing and oral presentation of the dissertation.
A doctoral candidate must be continuously enrolled throughout the series of dissertation courses. Dissertation courses are automatically scheduled and accepted without a break in scheduling to ensure that students remain in continuous enrollment throughout the dissertation course sequence. If additional time is required to complete any of the dissertation courses, students must re-enroll and pay the tuition for that course. Continuous enrollment will only be permitted when students demonstrate progress toward completing dissertation requirements. The Dissertation Committee determines progress.
The PhD program requires a minimum of 60 credits. Additional credit hours may be allowed as needed to complete the dissertation research. If granted, additional courses will be added to the student degree program in alignment with the SAP and Academic Maximum Time to Completion policies. Students who do not complete their program in accordance with these policies may be dismissed.
Required Foundational Courses must be taken first and in sequence. Evaluation track students will take SKS -7001 after BUS -7101 and before BUS -7300 . Following the completion of Foundational courses – Core, Specialization, Research, Statistics, and Doctoral Elective courses must be taken in sequence as described.
The PhD in Business requires a minimum of five core courses, five specialization courses, one statistical course, three research courses, and one doctoral elective course. Upon completion of these course requirements, students advance to the doctoral sequence of courses. A minimum of four dissertation research courses must be completed in order to complete the program.
**There are two research sequence options available to satisfy the required, three research courses:
BUS -7310 , BUS -7320 & BUS -7321 OR BUS -7310 and BUS -7330 & BUS -7331
Marketing Specialization (MKT)
This specialization focuses on marketing management and research, including managing the entire scope of product life cycle for domestic and international marketing. The specialization provides strategies for a sound, systematic, ethical, and legal approach to contemporary marketing practices and research theory.
Specialization Courses – 15 credit hours
Select 5 courses from the following list:
Electives selected on the initial degree plan can be changed with a request to an Academic Advisor.