Apr 24, 2024  
NCU Catalog - April 2018 
    
NCU Catalog - April 2018 [ARCHIVED CATALOG]

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MGT-7002 - Marketing Management

Semester Credits: 3 Weeks: 8

In this doctoral course, students will examine the comprehension, evaluation, and synthesis of concepts that are the underlying foundation of marketing theory built around environmental research, marketing strategy differentiation, the product life cycle, segmentation strategies, the marketing mix (4 P’s), and the new product cycle.



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