BBA-4005 - Career Management and Personal Marketing

Semester Credits: 3 Weeks: 8

This course covers career planning, self-assessment, career exploration, and career decision-making as well as résumé and cover letter preparation. The job search process is viewed from the perspective of determining the job market and researching prospective employers. The concepts of building a system that works, developing a sound strategy, creating effective collateral, and using targeted methods and tools to obtain interviews are introduced using a job manual to increase demand for the student’s skills and abilities. The course extends across several critical methods for successful job searches including résumé building, targeting, and job sources.