NCU Catalog - April 2018 
    
    Jun 22, 2021  
NCU Catalog - April 2018 [ARCHIVED CATALOG]

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BBA-4007 - Retail Management

Semester Credits: 3 Weeks: 8

Retailing is merchandising to the general public. Retail Management involves operations, merchandise development, product management, and superior supply chain delivery. The Retail Management course examines organizational hierarchy, managerial tools, processes, and methods of product distribution from producer to consumer through the retail establishment. The course comprises a thorough review of the latest techniques in retail management including analytical tools for merchandising, site selection, and all phases of store operations and planning. Concepts cover buying behaviors, retail strategies, planning, legal ethical implications, and operation processes.



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