Mar 29, 2024  
NCU Catalog - December 2016 
    
NCU Catalog - December 2016 [ARCHIVED CATALOG]

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BUS4008-8 - Sales

Semester Credits: 3 Weeks: 8
Effective selling demands knowledge not only of the business product or service, but also the techniques of dealing with the customer’s needs and wants and overcoming objections. Effective selling focuses on the customer’s perceived product value and customer need satisfaction. Concepts covered in this course include ethical behavior, sales psychology, buying behavior, prospecting new customers, sales proposals and presentations, and sales analysis processes.



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