MKT-7021 - Marketing Change Leadership

Semester Credits: 3 Weeks: 8

In this doctoral course, you will examine the comprehension, evaluation, and synthesis of concepts that are the underlying foundation at the intersection of leadership, disruptive innovation, change management and marketing theories for the modern marketing leader. These strategic leadership and change attributes are built around environmental research; marketing strategy differentiation, the product life cycle, segmentation strategies, the marketing mix (4 Ps), and the new product cycle.