Mar 28, 2024  
NCU Catalog - October 2020 
    
NCU Catalog - October 2020 [ARCHIVED CATALOG]

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MKT-7022 - Marketing Economics Innovation

Semester Credits: 3 Weeks: 8

In this course you will prepare to understand, apply, and expand marketing economics theory and practice. This graduate course examines the consequences of an economy undergoing major transformation whereby human attention becomes the new scarcity and currency is being redefined. The marketing manager must thoroughly understand the implications of the new economy before initiating, developing, and maintaining a customer relationship management strategy and analyzing the impact of profitable, long term customer relationships. Through investigative research, opportunities for theory development and expansion can be identified. The research work developed through this course is suitable for an initial concept paper, research study, or for journal publication in order to further prepare the doctoral student.



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