Apr 25, 2024  
NCU Catalog - October 2020 
    
NCU Catalog - October 2020 [ARCHIVED CATALOG]

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MKT-7024 - Strategic Marketing Communication

Semester Credits: 3 Weeks: 8

This course focuses on the effective formulation of strategic integrated marketing communication (IMC) programs and processes. You will develop dynamic strategic marketing communications by analyzing the elements of integrated marketing communication including the trends, technology, and other macro-environmental issues impacting marketing communication.



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