BBA-4000 - Essentials of Marketing

Semester Credits: 3 Weeks: 8

Marketing is the core of business operations. It is an organizational philosophy and a set of guiding principles for interacting with customers, competitors, collaborators, and the environment. Students in this course will examine the concepts and models of pricing, promotion, and distribution of ideas, goods, and services, customer targets, marketing strategies, and implementation programs that satisfies consumers’ needs. Students will build a foundation in the skills required by business to produce and market a product or service.