May 02, 2024  
National University Volume 85-2 (Formerly NCU) - November 2022 
    
National University Volume 85-2 (Formerly NCU) - November 2022 [ARCHIVED CATALOG]

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SM-5010 - Marketing in Athletics

Semester Credits: 3 Weeks: 8

In this course, student will learn how the dynamics of marketing and consumer behavior apply to sports organizations is essential for those who desire to become professionals within interscholastic athletics. Beginning with an overview of basic marketing theories and concepts, Students will gain insight into the ethics of sport marketing, fundraising, and sponsorship while analyzing leagues, teams, and events. Students will apply this insight by developing a marketing plan for an athletic program.



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