Dec 09, 2024  
National University Volume 85-2 (Formerly NCU) - November 2022 
    
National University Volume 85-2 (Formerly NCU) - November 2022 [ARCHIVED CATALOG]

Add to My Favorites (opens a new window)

DHA-7004 - Communications, Marketing, and Public Relations for Healthcare Administration Leaders

Semester Credits: 3 Weeks: 8

In this course you will gain an understanding of mass communication, public relations, and marketing principles used in healthcare organizations. You will explore management oversight as it relates to marketing projects and strategies that support an organization’s image and mission. Areas to be examined include media relations, internal communications, crisis communications, and government and community relations. You also will examine how these elements assist in developing strategic partnerships in a global health marketplace.



Add to My Favorites (opens a new window)