Jan 02, 2025  
National University Volume 85-2 (Formerly NCU) - November 2022 
    
National University Volume 85-2 (Formerly NCU) - November 2022 [ARCHIVED CATALOG]

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MKT-5022 - Advanced Digital Marketing

Semester Credits: 3 Weeks: 8

Students in this course will examine the creative and strategic process of advertising and promotion. The emphasis is on current practices and research in advertising and promotion, focusing on consumer behavior theories. The objective is to examine advertising and promotion methods and the ethical practices of designing, developing, and implementing an integrated marketing communication program. Students will also evaluate the challenges and opportunities of advertising and promotion in a global environment. The intent of the course will help you build marketing knowledge that will prepare you to achieve a marketing certification if you wish.



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