Jan 02, 2025  
National University Volume 85-2 (Formerly NCU) - November 2022 
    
National University Volume 85-2 (Formerly NCU) - November 2022 [ARCHIVED CATALOG]

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MKT-7022 - Marketing Economics Innovation

Semester Credits: 3 Weeks: 8

In this course you will incorporate product and brand strategies into a comprehensive management platform and will gain an understanding of how to create the best marketing plans using an optimal marketing mix. Brand development focuses on image and equity coupled with product management. Creating new concepts and constructs requires best practices and a balance between strategic marketing plan requirements and brand needs in order to develop optimal marketing results.



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