GBM-7004 - Global Marketing Management

Semester Credits: 3 Weeks: 8

As a global marketer, you will have to address the needs and wants of global consumers, gain a competitive advantage by strategically positioning the value proposition, and focus on other global business issues. You may become a global citizen and broaden your tool kit. This course explores the application of market research, market entry, new product design, product positioning, and competitive analysis while paying close attention to the role of culture, environmental, and market conditions, including governmental regulations and economic systems. As a global marketer, you will also explore emerging trends in host countries in response to the growth of the global marketplace.