Jan 15, 2025  
National University Volume 86-2 Catalog - September 2023 
    
National University Volume 86-2 Catalog - September 2023 [ARCHIVED CATALOG]

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SM-5010 - Marketing in Athletics

Semester Credits: 3 Weeks: 8

In this course, students will learn how the dynamics of marketing and consumer behavior apply to sports organizations. Beginning with an overview of basic marketing theories and concepts, students will gain insight into the ethics of sport marketing, fundraising, and sponsorship while analyzing leagues, teams, and events. Students will apply this insight by developing a marketing plan for an athletic program.



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