BBA-4005 - Career Management and Personal Marketing

Semester Credits: 3 Weeks: 8

This course covers career planning, self-assessment, career exploration, and career decision-making as well as résumé and cover letter preparation. The job search process is viewed from the perspective of determining the job market and researching prospective employers. The concepts of building a system that works, developing sound a strategy, creating effective collateral, and using targeted methods and tools to get the interview are introduced using a job manual to build accretive demand for the student’s skills and abilities. The course extends across several critical methods for successful job searches including resume building, targeting, job sources, and cover letter.