Nov 30, 2024  
NCU Catalog - February 2022 
    
NCU Catalog - February 2022 [ARCHIVED CATALOG]

Business Administration, Strategic Marketing Specialization, MBA


Master of Business Administration


Description of Program


The Master of Business Administration (MBA) includes exposure to a variety of business disciplines. Students in this program will critically analyze a broad range of theories, current trends, practices, and knowledge specific to their discipline.

Click here for potential career opportunities within the MBA.

Learning Outcomes


  • Diagnose the health of an organization
  • Relate media appropriate to purpose, occasion and audience - ideas and arguments associated with business issues
  • Evaluate the challenges and opportunities presented by the global business environment
  • Interpret legal compliance, ethical concerns of stakeholders, and social responsibility in terms of their impact on the conduct of business
  • Justify effective business solutions

Basis for Admissions


Admission to the Master of Business Administration program requires a conferred bachelor’s and/or a conferred master’s or doctoral degree from a regionally or nationally accredited academic institution (including the NCU BBA degree). In addition to these general requirements, MBA applicants have two options for entering the program:

  1. Direct Entry - Individuals with a previously completed bachelor’s degree in business from a regionally or nationally accredited academic institution may immediately begin the MBA program.

Note: Students who complete NCU’s BBA bridge path in Business Management may be eligible to apply four graduate-level courses from the BBA program to the MBA program. Graduate-level courses completed in the BBA bridge path must be completed with a grade point average of 3.0 (grade of “B”) or better.

  1. Evaluation Track - Individuals who do not meet direct entry requirements will begin their degree plan with MBA-5102 - Changing Times - Business in the 21st Century , followed by SKS-5001 - Comprehensive Strategic Knowledge Studies , and upon successful completion of SKS-5001  take the remaining courses in their degree plan.

Students who feel that they have the business background and knowledge are allowed to take a test-out exam that covers the major business areas. The student must score 70 or above on the exam and can be taken no later than two weeks prior to the beginning of SKS-5001  course. This can be discussed with your enrollment or academic and finance advisor.

Students who enter through the evaluation track and do not immediately test out of SKS-5001  prior to having the course placed in their degree plan are not permitted to participate in the Accelerated MBA program.

Degree Requirements


The Master of Business Administration requires 30 credit hours for degree completion. The MBA program includes 18 credit hours of foundational courses. The foundational courses are taken by all students regardless of their undergraduate degree to form and strengthen fundamental business skills. The next 9 credit hours in the program encapsulate a specialization aligned with a student’s career goals and interests. Specialization courses must be appropriate to the student’s degree program. Students end the program with a 3 credit-hour capstone course.

Students in the MBA program are required to demonstrate competency in the areas listed below:

  • Research - MBA students are required to show competency in writing skills for research purposes through their NCU coursework.
  • Computer Competency - MBA students are required to use appropriate computer skills that are necessary in writing research papers. Students must be able to prepare documents using APA formatting and advanced word processing skills, such as the creation of title pages, abstracts, tables and figures, headers and footers, page breaks, tables of contents, and hanging indents.

Students assume full responsibility for understanding both the foundational, specialization, and capstone requirements of the program. Switching programs after completing coursework may result in reevaluation, monetary loss, loss of credit hours and/or the need to take additional credit hours. Students’ Academic and Finance Advisors can assist with any questions related to program requirements.

The University may accept a maximum of 12 semester credit hours in transfer toward the Master of Business Administration for graduate course work completed at an external accredited college or university with a grade of “B” or better. See the Transfer Credit Policy  for additional information.

Note: Students with a conferred BBA degree from NCU who complete graduate-level coursework with a grade of “B” or better to satisfy undergraduate specialization credit hours may be eligible to apply up to 12 graduate-level credit hours from the BBA program to the MBA program. Please see the Bachelor of Business Administration program for program-specific course requirements.

Time to Completion


NCU allows 5 years to complete all Master’s programs of 36 credits or less.

The median time to completion for this program is 20 months.

Time to completion varies depending upon the pace in which a student completes courses and the number of transfer credits accepted. As most NCU students are working adults, balancing educational, professional, and personal commitments, our academic and finance advisors will work with you to develop a program schedule that works best for your needs.

Students following the preferred schedule designed by the Dean for this program, and applying no transfer credits, can expect to finish in as little as 18 months.

Accelerated MBA Scheduling Track

Within the MBA program, the School of Business offers an Accelerated MBA scheduling track. The Accelerated MBA is not an alternative program, but is a scheduling option designed for students capable of completing an intense, fast-paced, and highly challenging graduate course structure. Students considering the Accelerated MBA track are strongly encouraged to first think about their availability for study-time, work schedule or any other outside activities that may interfere with course participation, and their ability to learn in a rapidly moving academic environment. Students who enter and successfully complete the Accelerated MBA track will graduate in 12 months with a Master of Business Administration degree.

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Course Sequence


The Master of Business program can be completed with a minimum of 30 credit hours, but may require additional credit hours, depending on the entry track requirements. If needed, additional courses will be added to the student degree program in alignment with the SAP and Academic Maximum Time to Completion policies. Students who do not complete their program in accordance with these policies may be dismissed.

Students who complete at least 9 semester credit hours in a single area of specialization at NCU (not counting foundational courses) may elect to have the specialization recorded on their transcript and diploma.

All Master of Business Administration (MBA) programs require the foundation courses to be completed prior to enrolling in specialization courses. The program capstone will be completed as the last course in the degree program. 

In some cases, specialization courses listed on the initial degree plan can be changed at the student’s request. Please contact your Academic Finance Advisor for more information.

The Admissions and Evaluation team will schedule any additional courses needed to satisfy entry track requirements.

  • SKS-5001  for students without a business degree

     

Strategic Marketing Specialization


The Strategic Marketing Specialization at the graduate level transcends traditional marketing by focusing upon emerging trends in the 21st century in marketing management and marketing research. Students will focus on thought leadership-driven strategic marketing, encompassing contemporary and emergent marketing management methods, global product management, precision pricing, advanced promotional methods, and proven distribution techniques. At the conclusion, students will be well prepared for the marketing workforce of tomorrow.