MBA-5150 - Innovation and Marketing

Semester Credits: 3 Weeks: 8

The competitive marketplace gives consumers choices. Marketers need to understand the dynamic nature of consumers’ needs and wants, gather relevant data, conduct analyses of both consumers and the competition. To maintain their competitive edge, marketers need to launch innovative products at opportune times. In this course, you will research what makes a product innovative and the challenges marketers face to make innovative products available in the marketplace with the right marketing mix and effective marketing strategies. You will study the need for performance measures to determine if marketing objectives will be met in a timely manner.